If you’re running a small business in 2026, you’ve probably heard it a thousand times: "You need more video." But for most business owners in Bunbury and beyond, the problem isn't knowing that you need it: it’s knowing what to film and how to find the time to do it without losing your mind.
The reality is that video isn’t just a "nice to have" anymore. It’s the engine that drives modern marketing. Whether it’s someone discovering you on TikTok or a high-intent lead checking out your website, video is often the first (and most important) handshake you’ll ever have with a customer.
But you don’t need a Hollywood budget or a 24/7 film crew. You just need the right types of video content that actually move the needle. Here are the five essential videos every small business needs to win more customers.
1. The Brand Story Video: The "Who" and the "Why"
People don’t buy what you do; they buy why you do it. In a world where AI is everywhere, human connection has become a premium commodity. A Brand Story video (often called an "About Us" video) is your chance to show the face behind the logo.
This video shouldn't just list your services. It should tell the story of how you started, what you stand for, and the problem you’re obsessed with solving for your customers.
Pro Tip: Keep it under 2 minutes. Focus on being authentic rather than "over-polished." If you’re a family-owned business, show the family. If you’re a solo founder, speak directly to the camera. It builds instant trust that text on a screen just can’t touch.
2. Customer Testimonial Videos: Social Proof That Sells
You can tell people you’re the best all day long, but they probably won’t believe you. But when a customer says it? That’s gold.
Testimonial videos are arguably the most powerful sales tool in your arsenal. Seeing a real person describe how your business solved their problem removes the "risk" for a new lead. In fact, research shows that nearly 70% of people are more likely to buy after watching a testimonial video.
Pro Tip: Don’t script your customers. Let them talk naturally. Ask them three simple questions: What was your problem before you found us? What was the experience like working with us? What’s your life like now? Authenticity beats a perfect script every time.
3. Product or Service Explainer: Clarity is King
If your potential customers are confused about what you actually do, they won’t buy. An explainer video is designed to clarify your offering in the shortest amount of time possible.
Think of this as your "digital elevator pitch." Whether you’re a real estate agent explaining your unique selling process or a local cafe showing off a new catering menu, an explainer video breaks down the "how it works" so the customer doesn't have to guess.
Pro Tip: Keep these short: aim for 60 to 90 seconds. Use simple language and focus on the benefit to the customer, not just the features of your product. If you're in the real estate space, this is where high-quality property video tours really shine.
4. Behind the Scenes (BTS): Humanise Your Brand
In 2026, transparency is everything. Customers want to see the "messy middle": the workshop, the office morning routine, or the preparation that goes into a project.
Behind-the-scenes content (or "Day in the Life" videos) helps humanise your brand. It shows that you’re real people doing real work. It’s also incredibly easy to produce. You don’t need a big setup; often, a smartphone and a bit of personality are all you need to create engaging BTS content for social media.
Pro Tip: Don't wait for "perfect" moments. Show the prep work, the team coffee run, or a quick tip about your industry. These videos work best when they feel raw and unedited.
5. Short-Form Social Videos: The High-ROI Essentials
If you want to stay relevant in today’s feeds, you need Reels, TikToks, and YouTube Shorts. These are short, snappy videos (usually under 60 seconds) that are designed for discovery.
Short-form video is currently the highest-ROI content format for small businesses. It’s how you stay "top of mind" for your audience without them having to commit to a long video. You can take a single tip from your Brand Story or a 15-second snippet of a testimonial and turn it into a high-performing social post.
Pro Tip: Consistency is more important than perfection here. Post often, keep it helpful or entertaining, and always include a call to action.
How to Get a Month of Video in One Day
We know what you’re thinking: "This sounds great, but I don't have time to film five different types of video every week."
You’re right. Most small business owners don't. That’s exactly why we created our Content Day service.
Instead of trying to squeeze in filming between meetings and client calls, we come to you for one high-energy session. We handle the professional photography, the video production, and the AI-driven strategy. By the end of that single day, you have a full month’s worth of ready-to-post content: from your Brand Story to those essential short-form social clips.
It’s about working smarter, not harder. You get back to running your business in Bunbury, and we make sure your brand looks incredible online.
Ready to level up your video game?
Video content for small business doesn't have to be a headache. Whether you need a stunning property tour or a complete social media overhaul, we've got you covered.
Click here to book your Southside Media Content Day and get your marketing sorted.